SEO Recommendation Points:
Grade: 87 percent

• Who Overture is recommended
• How Overture’s Products Works

Overture offers a diverse menu of search engine optimization products and services. Each offering enables a business to be sponsored in search results across the Internet. The site marketing allows a business to control their position according to the bid amount of the keywords(s). Set your own price-per-click and pay only when a customer clicks through to your site. Overture’s pay-per-click programs feature the following advertising objectives:

▪ Local
▪ Content
▪ Site
▪ Marketing Console
▪ Merchant Solution

Overture’s Local Match listings enable businesses to drastically drive sales up by targeting prospective client s in a specified geographic area.

On sites like Yahoo! CNN.com and ESPN.com., Overture’s Content Match™ helps attain more targeted customers on a pay-per-click basis. It displays the listing next to articles, product reviews and other information. The Overture product complements it’s other’s product, Precision Match™.

The newest Overture product, Site Match is part of Yahoo! Search's Content Acquisition Program (CAP). It includes a simple submission process, frequent content refreshes, and detailed statistic reporting.

An innovative performance marketing tool which measures the effectiveness of all online marketing campaigns, Marketing Console shows how your pay-per-click search, email, banner, paid inclusion or affiliate programs are performing-all in one location. Marketing Console helps to maximize the effectiveness of your online marketing campaigns.

Ten reasons and ways Overture Website Marketing Tools can benefit your business:

▪ Grow your business by reaching more targeted customers while they are online.
▪ Increase site accessibility by selecting listings for targeted users
▪ Increase sales by precisely targeting consumer in your neighborhood or locality
▪ List your business in sponsored search results on the Internet
▪ Control your position by the amount you bid on keywords
▪ Set your own price-per-click and
▪ Pay for results/clicks only
▪ Expand your target market beyond sponsored results
▪ More exposure for your site - reach a majority of Internet users
▪ Frequent refresh of your pages - every 48 hours
▪ Daily reporting to track and optimize performance

Affordability of Overture products.

Yahoo’s Overture products are offered in three levels. The service levels are designed to fit a businesses budgetary and advertising needs. The Merchant Starter is an affordable introduction to online selling. For the business that is established, The Merchant Standard is the e-commerce solution. Yahoo’s Merchant Professional is devised to scalable platform for high volume sales.

Product Guarantee

Although Yahoo’s Overture is not backed by a money-back guarantee, they offer a reliable platform for online business services. With all of their products hardware, software, and IT staffing an extra investment in equipment is unnecessary. Their systems are monitored around the clock to deliver a superior customer experience.

Affiliate Program

Overture has a dynamic way to generate an income with their generous paying affiliate program. The referral program is devised so that you can promote Overture’s products to your customers. An affiliate can earn up to $80 for every customer that is referred. The beauty of Overture’s Affiliate Marketing program is that is totally free and easy because all marketing support, creative, promotional copy and tracking reports are included.

Free Download or Trial

Overture does not provide a free trial or download offer, but there are so many benefits to optimizing your website with their products, learn more facts about Overture’s marketing solutions.

Learn more about Overture ’s search engine optimization services and tools.