Basic Web Page Optimization
Basic web page optimization means grooming your web pages to be search engine compatible. Being search engine friendly will make your site more accessible in search engine queries. Although setting up your main page is the minimal requirement, configure each page of your website for the best search-engine search results.
A search engine friendly web page contains:
A keyword-rich title - the title is the text between <title> and </title> in the html code. Example: <title>Find Search Engine Optimization Tools</title>
• Best keywords – should be included in the first few words of the title
• A description of the site
• Less than 80 characters
• The body of the web page has best keywords, throughout
• The best keywords should occur naturally throughout the text and should not appear more than a few times for every 100 words on your page.
Quality Content
The bottom line is that a quality website with reliable, solid, and relevant content always outperforms sites that are rigged or endeavor to "trick" their way into a good ranking. The top searched sites have such a huge market share because they provide quality search results.
Websites that offer an abundance of quality content are usually the first sites presented in their search results.
Growing Links
A source of links leading to a website is essential. As traffic arrives via the links, a site with several incoming links performs better in search engines than a site with few links. Products like Arelis and OptLink and WebCEO can help automate link swaps. The tools
Take heed in the type of automated linking solution that you use. Certain linking software programs are are not search engine friendly and us a link network or link farm to trick search engines. It can be damaging to a link campaign.
Submissions
A high percentage of search engine traffic flows from small search engines to search directories, like Yahoo, MSN, Google, and a few others.
Use the following URLs to submit your sites:
http://www.google.com/addurl.html
http://submit.search.yahoo.com/free/request
http://www.submit-it.com/msnsubmit.htm
All three of the submissions are complimentary.
Review other search engine optimization products.