If you are trying to optimize your website, there are 10-things you want to avoid because they can impair your search engine results or the credibility of your site.

There is great controversy surrounding different programming or site designs. While some are honest web faux pas, others are considered downright, unethical. As smarmy as some search engine tactics may seem, they should be avoided because they can have adverse effects on your site’s response and index-friendliness.

10-Search Engine Optimization Incompatibilities

Spam-indexing. Spamming goes well beyond sending unsolicited mail. Spam is any form of document manipulation with the intention to mislead, trick or deceive an electronic catalog. (An electronic catalog can be a search engine robot spider program).

Frames. Generally, websites formatted by frames may not be indexed properly. As a result, websites designed with frames are not optimized for search engines. Correct the problem by creating a non-framed webpage alternative.

Automated submissions. Using automated tools to deliver huge numbers of pages to submission pages of search engines

Keyword stuffing. "Stuffing" keywords is when keywords are placed in web pages where the do NOT belong. Comment tags and image ALT tags where the keywords have nothing to do with the specific image is considered keyword stuffing.

Invisible text. Text color the same as background color

FFA (free for all) links. Link popularity is beneficial to for a site only if the links are relevant. A link from a random page of links is not worth nearly as much as a link from a site that is subject or industry specific to your site.

Cloaking. Also referred to as “stealth,” cloaking is a a technique used by some webmasters to deliver one page to a search engine for indexing while presenting an entirely different page to site visitors. Generally, cloaking is not universally accepted by search engine rules. If executed incorrectly, cloaking can result in being banned from search engines.
Doorway page. A doorway page is devised to rank well in search engines using particular keywords. It serves as an entry point through which visitors pass to the main content. Search engines do not accept doorway pages.

Secured Pages. Pages that reside on a secure server are not indexed.

Graphic web pages. While graphic web pages and flash animation is visually-appealing, they do not provide adequate and relevant date for search engine spiders to index.