If you are trying to optimize your website, there are 10-things you want to avoid because they can impair your search engine results or the credibility of your site.

There is great controversy surrounding different programming or site designs. While some are honest web faux pas, others are considered downright, unethical. As smarmy as some search engine tactics may seem, they should be avoided because they can have adverse effects on your site’s response and index-friendliness.

10-Search Engine Optimization Incompatibilities

Spam-indexing. Spamming goes well beyond sending unsolicited mail. Spam is any form of document manipulation with the intention to mislead, trick or deceive an electronic catalog. (An electronic catalog can be a search engine robot spider program).

Frames. Generally, websites formatted by frames may not be indexed properly. As a result, websites designed with frames are not optimized for search engines. Correct the problem by creating a non-framed webpage alternative.

Automated submissions. Using automated tools to deliver huge numbers of pages to submission pages of search engines

Keyword stuffing. "Stuffing" keywords is when keywords are placed in web pages where the do NOT belong. Comment tags and image ALT tags where the keywords have nothing to do with the specific image is considered keyword stuffing.

Invisible text. Text color the same as background color

FFA (free for all) links. Link popularity is beneficial to for a site only if the links are relevant. A link from a random page of links is not worth nearly as much as a link from a site that is subject or industry specific to your site.

Cloaking.
Also referred to as “stealth,” cloaking is a a technique used by some webmasters to deliver one page to a search engine for indexing while presenting an entirely different page to site visitors. Generally, cloaking is not universally accepted by search engine rules. If executed incorrectly, cloaking can result in being banned from search engines.
Doorway page. A doorway page is devised to rank well in search engines using particular keywords. It serves as an entry point through which visitors pass to the main content. Search engines do not accept doorway pages.

Secured Pages. Pages that reside on a secure server are not indexed.

Graphic web pages. While graphic web pages and flash animation is visually-appealinAlgorithm
A formula for solving a particular problem. A set of rules must be unambiguous and have a clear stopping point to be an algorithm,. Algorithms can be expressed in any language, from natural languages like English or French to programming languages like FORTRAN.  In example, a recipe for baking bread is an algorithm. In general, most programs, (except for some artificial intelligence applications), consist of algorithms.

Density
A percentile of keywords that are indexed in search engines as text words.

Domain
A name which identifies one or more IP addresses and that is used in URLs to identify particular Web pages. For example, the domain name CocaCola.com represents about a dozen IP addresses. Every domain name has a suffix that depicts which top level domain (TLD) it belongs to. The number of TLDs is limited but growing. Review the examples:

ca - Canada
com - commercial business
edu - Educational institutions
gov - Government agencies
mil – Military
net - Network organizations
org - Organizations (nonprofit)
th - Thailand
uk – United Kingdom

As the Internet is based on IP addresses opposed to domain names, all Web server necissitates a Domain Name System (DNS) server to translate domain names into IP addresses.
Doorway page
A web page devised specifically to achieve better rankings in search engines for particular keywords. It acts as an entry point for visitors to pass through to the main content.

HTML:
The acronym for Hypertext Markup Language is the authoring language used to develop web page documents. HTML is verisimilar to SGML. The language or applications, HTML defines the structure and layout of a Web document by using a variety of attributes and tags. Structure for an HTML document starts with <HTML><HEAD>(enter short title description here)</HEAD><BODY> and ends with </BODY></HTML>. The content information is placed between the <BODY> and </BODY> tags.

HTTP
The acronym for Hypertext Transfer Protocol is the underlying protocol used on the Internet. HTTP defines how messages are formatted, transmitted, and what actions Web servers and browsers should take in response to specific commands. For instance, when a URL is typed in the browser, an HTTP command is sent to the Web server directing it to capture and transmit the requested Web page. HTTP is deemed a stateless protocol as each command is executed independently of each command.

Image Alt Tag
HTML tags provide alternative text when non-textual elements, (art, photos or images) cannot be displayed. The image tag is an essential tag because it directs the browser to either a gif or jpeg file. The browser then displays that image file where the command is placed.

Index
In search engines, information and data is categorized and stored. It specific records that are sorted by indices to make it faster to find a website or resources on the Internet.

Internet
A global network that links millions of computers, universally. Over 100 countries are linked into exchanges of data, news and opinions.

Keywords
A word used by a search engine to query relevant web pages.

Link Farms
Sites that link to other sites for the sole purpose of increasing their link popularity score are considered link farms. The practice is also referred to as link stuffing. Google hates link farms and labels the links they generate as spam. In fact, Google gates them so much that some sites get removed from the index if they're affiliated with link farms. Spooked, some webmasters are considering removing all outbound links from their sites.

Link Popularity
The measure of the quantity and quality of sites that link to a site is considered to be the algorithm ranking that search engines use to in ranking algorithms. (Google, HotBot, AltaVista, MSN, and others also use link popularity in their formulas.

Manual Submission
When URL addresses are submitted to search engines individually or my hand it is considered a manual submission.

META Tags
The special HTML tag that provides information about a Web page. Dissimilar to normal HTML tags, meta tags do not affect how the page is displayed. Instead, it provides information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.

Prominence
Prominence is a measure of how "up front" the keyword is positioned in an area, if the keyword is the first word in the body copy, it is considered a 100% prominence.

Search Engine Ranking
A program that queries and locates documents for specified keywords. It returns a list of the documents where the keywords were found. Overall, search engines are considered a class of programs. The terminology is used to refer to systems like Google, Alta Vista and Excite that enable users to search for documents on the Internet.

Search Engine Optimization: The process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user. It is common practice for Internet users not to click through pages and pages of search results. Where a site ranks in a search is essential for directing more traffic toward the site.

Search engine positioning: Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.

Search Engine Ranking
A program that located documents for specified keywords and returns a list of the documents where the keywords were found. Although search engine is really a general class of programs, the term is generally used to describe systems like Alta Vista and Excite.

Spamming
Premeditated manipulation to influence search engine rankings (often for pages which contain little or no relevant content).

Submissions
A way of making a search engine aware of a site or page. It is the act of supplying a URL address to a search engine.

Title Tag: Used to define the text in the top line of a Web browser, HTML tags are also used by many search engines as the title of search listings.

Webmaster
The person responsible for managing a website. g, they do not provide adequate and relevant date for search engine spiders to index.